Sustainability focuses on meeting the needs of the present without compromising the ability of future generation's needs. Sustainable coffee is grown in a way that conserves nature and provides better livelihoods for the people who grow and process it. Labels that include coffee Certified OrganicFair Trade, and Rainforest Alliance may seem like we are getting the best in all aspects, but that is not the case. In sourcing our beans, we learned the truth about labeling and chose to work with sustainable farmers who organically-grow coffee that is better for you and the planet. 


Certified Organic does not mean:

  • Pesticides are not used
  • Higher quality coffee
  • Better for the ecosystem


Not having a Certified Organic label does not mean the beans are not organically-grown.


Many factors go into creating a delicious, good-for-you, eco-friendly, natural coffee. Unfortunately, being Certified Organic is not one of them. To understand the difference between coffee labeled organic and all other coffees, let's go over what makes a coffee great.


So what makes coffee great? 

  1. Good soil
  2. High-altitude
  3. Shade trees


Great coffee starts with great beans grown in high-quality, nutrient-packed soil at high elevations under a natural shade canopy. There are two primary types of coffee, Arabica which is shade-grown, non-disruptive, and resource-light, and Robusta, which is sun-grown, environmentally disruptive, and resource-heavy. Robusta beans are often hybrids planted in large sunbaked fields that require many pesticides, herbicides, and fertilizers to mature. 


Hug In A Cup Coffee is 100% Arabica coffee. Arabicas are grown at high elevations in their native environment. They benefit from natural pest control in bats and birds and rarely require pesticides, herbicides, or fertilizers.


To become Certified Organic farms must pay for certification. The certificate gets incredibly pricy for small farms and farmers. Therefore, the majority of Certified Organic farms are larger commercial farms that are not be growing the highest quality coffee or growing it in a way that is best for the native ecosystems. 


We bring this to your attention because we do not have Certified Organic or Fairtrade labels. However, we source our beans from roasters that engage in direct trade from farms where the beans are grown organically. Our roaster tells us exactly where your beans come from and how they were grown and processed. Still, the roasters do not hold the organic certification, thus leaving us unable to label our beans as such. 


We love our wild, indigenous coffees. We use only the highest-quality, sustainably-grown Arabicas and choose not to compete with organic certification. Given that we cannot use the Certified Organic label even on certified organic coffees, we refer to our coffees as organically-grown


Our beans are high-grown, shade-grown arabicas are grown on small lots, high in the mountains, nurtured and harvested by indigenous people who practice traditional, natural farming techniques. 


SHOP our organically-grown beans here.